JOHANNA WONYOU - LONDON - BOXING

A personal branding project developed with boxer Johanna Wonyou, shot at Churchill’s Boxing Gym in London.

The approach was to go beyond traditional sports imagery and reveal the person behind the athlete — her strength, personality, discipline and presence.

Through photography and film, we built a visual identity that felt authentic to her world while giving her image a more editorial dimension. The goal was to create a body of content she could own, use to tell her story, and ultimately connect with new brands and sponsors.